1.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
2.
What does a high bounce rate on a landing page indicate?
3.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
4.
What is the ideal aspect ratio for an Instagram Reel?
5.
What does the “Auction Insights” report in Google Ads provide?
6.
Which algorithm helps Google process voice search queries?
7.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
8.
What does Quality Score measure in Google Ads?
9.
What is the "Disallow" directive in robots.txt used for?
10.
What does an email "open rate" indicate in email marketing?
11.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
12.
Which Google tool helps identify and fix crawling issues?
13.
What is the primary objective of running a Meta lead generation ad campaign?
14.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
15.
What is meant by Impression Share?
16.
What does the robots.txt file do?
17.
What action is required if your Facebook ad account gets disabled?
18.
Which of the following improves a business's online credibility the most?
19.
What does a “canonical tag” indicate to search engines?
20.
What does UGC stand for in social media?
22.
Which bidding strategy focuses on getting the most conversions within a budget?
23.
What is the maximum recommended length for a meta title?
24.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
25.
What is the purpose of the Google Hummingbird update?
26.
A video ad’s skip rate is high. How do you optimize the ad?
27.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
28.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
29.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
30.
Which of the following metric is used for tracking the status of email marketing?
31.
What is the main benefit of a Google My Business listing?
32.
Which of the following helps create a consistent online brand identity?
33.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
34.
Which of the following allows you to view detailed data on your Meta campaign performance?
35.
What is segmentation in email marketing?
36.
Which of the following keywords indicates a navigational intent ?
37.
Which of the following is a common mistake in social media marketing?
38.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
39.
Which type of Meta ad objective is best for increasing online sales?
40.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
41.
Which tag is essential for optimizing images on a webpage?
42.
Which of these elements is crucial for optimizing a GMB profile?
43.
Which metric measures the percentage of followers who engage with a post?
44.
What is the main purpose of negative keywords in Google Ads?
45.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
46.
Which of the following is a mandatory step when setting up a Facebook Business Account?
47.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
48.
Which tool helps to measure the effectiveness of a Meta ad campaign?
49.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
50.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
