1.
What is the main purpose of using a lookalike audience in Meta Ads?
2.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
3.
Which bidding strategy focuses on getting the most conversions within a budget?
4.
What is the maximum recommended length for a meta title?
5.
Which tag is essential for optimizing images on a webpage?
6.
What is a Facebook Pixel?
7.
What is the maximum number of headlines allowed in a Responsive Search Ad?
8.
What is the purpose of the Google Hummingbird update?
9.
What does a high bounce rate on a landing page indicate?
10.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
11.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
12.
Which of the following is a common mistake in social media marketing?
13.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
14.
Which of the following is a mandatory step when setting up a Facebook Business Account?
15.
Which of the following helps create a consistent online brand identity?
16.
What does the term “Zero-Click Searches” refer to?
17.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
19.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
20.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
21.
Which metric measures the percentage of followers who engage with a post?
22.
What is the primary goal of technical SEO?
23.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
24.
Which of the following keywords indicates a navigational intent ?
25.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
26.
Which algorithm helps Google process voice search queries?
27.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
28.
What is meant by Impression Share?
29.
Which of the following allows you to view detailed data on your Meta campaign performance?
30.
What is the primary reason for a page not being indexed?
31.
What is the ideal aspect ratio for an Instagram Reel?
32.
What does the term "NAP" stand for in online business listings?
33.
What does an email "open rate" indicate in email marketing?
34.
What is the maximum character limit for a Twitter post (as of 2024)?
35.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
36.
Which of the following metric is used for tracking the status of email marketing?
37.
What does Quality Score measure in Google Ads?
38.
Which tool helps to measure the effectiveness of a Meta ad campaign?
39.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
40.
Which type of Meta ad objective is best for increasing online sales?
41.
Which of these elements is crucial for optimizing a GMB profile?
42.
What does the robots.txt file do?
43.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
44.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
45.
What does UGC stand for in social media?
46.
What is the main benefit of a Google My Business listing?
47.
What does the “Auction Insights” report in Google Ads provide?
48.
What is the main purpose of negative keywords in Google Ads?
49.
A video ad’s skip rate is high. How do you optimize the ad?
50.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
