1.
Which of the following allows you to view detailed data on your Meta campaign performance?
2.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
3.
Which type of Meta ad objective is best for increasing online sales?
4.
What is the primary reason for a page not being indexed?
5.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
6.
What is the maximum recommended length for a meta title?
7.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
8.
What does an email "open rate" indicate in email marketing?
9.
What does the term “Zero-Click Searches” refer to?
10.
What does a high bounce rate on a landing page indicate?
11.
What does the “Auction Insights” report in Google Ads provide?
12.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
13.
Which metric measures the percentage of followers who engage with a post?
14.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
15.
What is segmentation in email marketing?
16.
What does a “canonical tag” indicate to search engines?
17.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
18.
Which of the following is a common mistake in social media marketing?
19.
What does Quality Score measure in Google Ads?
20.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
21.
Which of the following is a mandatory step when setting up a Facebook Business Account?
22.
Which of the following improves a business's online credibility the most?
23.
Which of the following keywords indicates a navigational intent ?
24.
What is a Facebook Pixel?
25.
What is the maximum number of headlines allowed in a Responsive Search Ad?
26.
What is the main purpose of using a lookalike audience in Meta Ads?
27.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
28.
What is the maximum character limit for a Twitter post (as of 2024)?
29.
A video ad’s skip rate is high. How do you optimize the ad?
30.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
31.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
32.
Which algorithm helps Google process voice search queries?
33.
Which tag is essential for optimizing images on a webpage?
34.
What is the ideal aspect ratio for an Instagram Reel?
35.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
36.
What is the primary objective of running a Meta lead generation ad campaign?
38.
What does the robots.txt file do?
39.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
40.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
41.
What does the term "NAP" stand for in online business listings?
42.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
43.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
44.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
45.
What is the main purpose of negative keywords in Google Ads?
46.
What is the main benefit of a Google My Business listing?
47.
Which tool helps to measure the effectiveness of a Meta ad campaign?
48.
What is the "Disallow" directive in robots.txt used for?
49.
What is the purpose of the Google Hummingbird update?
50.
Which of the following metric is used for tracking the status of email marketing?
