1.
What is the primary objective of running a Meta lead generation ad campaign?
2.
Which of the following metric is used for tracking the status of email marketing?
3.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
5.
What does the term “Zero-Click Searches” refer to?
6.
What is the main purpose of negative keywords in Google Ads?
7.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
8.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
9.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
10.
Which of the following keywords indicates a navigational intent ?
11.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
12.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
13.
Which bidding strategy focuses on getting the most conversions within a budget?
14.
What is the maximum recommended length for a meta title?
15.
What is the ideal aspect ratio for an Instagram Reel?
16.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
17.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
18.
Which tag is essential for optimizing images on a webpage?
19.
Which of the following is a mandatory step when setting up a Facebook Business Account?
20.
What does the term "NAP" stand for in online business listings?
21.
What is a Facebook Pixel?
22.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
23.
Which of the following helps create a consistent online brand identity?
24.
Which metric measures the percentage of followers who engage with a post?
25.
Which tool helps to measure the effectiveness of a Meta ad campaign?
26.
What is the "Disallow" directive in robots.txt used for?
27.
Which type of Meta ad objective is best for increasing online sales?
28.
What is the main benefit of a Google My Business listing?
29.
What does a “canonical tag” indicate to search engines?
30.
What does the robots.txt file do?
31.
What action is required if your Facebook ad account gets disabled?
32.
What is the primary reason for a page not being indexed?
33.
A video ad’s skip rate is high. How do you optimize the ad?
34.
Which of the following allows you to view detailed data on your Meta campaign performance?
35.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
36.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
37.
What does Quality Score measure in Google Ads?
38.
What is the primary goal of technical SEO?
39.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
40.
What is the maximum character limit for a Twitter post (as of 2024)?
41.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
42.
Which Google tool helps identify and fix crawling issues?
43.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
44.
What is the purpose of the Google Hummingbird update?
45.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
46.
Which of the following is a common mistake in social media marketing?
47.
What is segmentation in email marketing?
48.
What does the “Auction Insights” report in Google Ads provide?
49.
Which algorithm helps Google process voice search queries?
50.
What does a high bounce rate on a landing page indicate?
