1.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
2.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
3.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
4.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
5.
Which of the following is a mandatory step when setting up a Facebook Business Account?
6.
What is a Facebook Pixel?
7.
Which tool helps to measure the effectiveness of a Meta ad campaign?
8.
A video ad’s skip rate is high. How do you optimize the ad?
9.
What is the maximum character limit for a Twitter post (as of 2024)?
10.
Which of the following metric is used for tracking the status of email marketing?
11.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
12.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
13.
What is meant by Impression Share?
14.
What does UGC stand for in social media?
15.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
16.
What does the term “Zero-Click Searches” refer to?
17.
What does the term "NAP" stand for in online business listings?
18.
Which tag is essential for optimizing images on a webpage?
19.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
20.
Which Google tool helps identify and fix crawling issues?
21.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
22.
What is the purpose of the Google Hummingbird update?
23.
What action is required if your Facebook ad account gets disabled?
24.
Which metric measures the percentage of followers who engage with a post?
25.
What is the ideal aspect ratio for an Instagram Reel?
26.
Which of the following improves a business's online credibility the most?
27.
What is the main purpose of negative keywords in Google Ads?
28.
What is segmentation in email marketing?
29.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
30.
What does the “Auction Insights” report in Google Ads provide?
31.
Which of the following is a common mistake in social media marketing?
33.
Which bidding strategy focuses on getting the most conversions within a budget?
34.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
35.
What is the primary goal of technical SEO?
36.
What does Quality Score measure in Google Ads?
37.
Which algorithm helps Google process voice search queries?
38.
What is the maximum number of headlines allowed in a Responsive Search Ad?
39.
Which of the following allows you to view detailed data on your Meta campaign performance?
40.
What is the primary reason for a page not being indexed?
41.
What does an email "open rate" indicate in email marketing?
42.
Which of the following keywords indicates a navigational intent ?
43.
Which type of Meta ad objective is best for increasing online sales?
44.
What does a high bounce rate on a landing page indicate?
45.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
46.
What is the main benefit of a Google My Business listing?
47.
What does a “canonical tag” indicate to search engines?
48.
Which of the following helps create a consistent online brand identity?
49.
What is the main purpose of using a lookalike audience in Meta Ads?
50.
What does the robots.txt file do?
