1.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
2.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
3.
Which type of Meta ad objective is best for increasing online sales?
4.
Which of these elements is crucial for optimizing a GMB profile?
5.
What does a “canonical tag” indicate to search engines?
6.
What is the maximum recommended length for a meta title?
7.
What does a high bounce rate on a landing page indicate?
8.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
9.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
11.
What is the primary objective of running a Meta lead generation ad campaign?
12.
What is a Facebook Pixel?
13.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
14.
Which Google tool helps identify and fix crawling issues?
15.
What does Quality Score measure in Google Ads?
16.
What is the main benefit of a Google My Business listing?
17.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
18.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
19.
Which of the following helps create a consistent online brand identity?
20.
What is the "Disallow" directive in robots.txt used for?
21.
Which of the following is a common mistake in social media marketing?
22.
A video ad’s skip rate is high. How do you optimize the ad?
23.
What is the ideal aspect ratio for an Instagram Reel?
24.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
25.
What is the maximum number of headlines allowed in a Responsive Search Ad?
26.
What is the maximum character limit for a Twitter post (as of 2024)?
27.
Which tool helps to measure the effectiveness of a Meta ad campaign?
28.
Which of the following metric is used for tracking the status of email marketing?
29.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
30.
What does the term “Zero-Click Searches” refer to?
31.
Which of the following is a mandatory step when setting up a Facebook Business Account?
32.
What does the robots.txt file do?
33.
Which of the following allows you to view detailed data on your Meta campaign performance?
34.
What is the primary goal of technical SEO?
35.
Which metric measures the percentage of followers who engage with a post?
36.
What does the term "NAP" stand for in online business listings?
37.
Which of the following improves a business's online credibility the most?
38.
What is the main purpose of using a lookalike audience in Meta Ads?
39.
What is the main purpose of negative keywords in Google Ads?
40.
What is the primary reason for a page not being indexed?
41.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
42.
What does UGC stand for in social media?
43.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
44.
Which algorithm helps Google process voice search queries?
45.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
46.
What is the purpose of the Google Hummingbird update?
47.
What action is required if your Facebook ad account gets disabled?
48.
What is segmentation in email marketing?
49.
Which of the following keywords indicates a navigational intent ?
50.
What does the “Auction Insights” report in Google Ads provide?
