1.
Which of the following is a common mistake in social media marketing?
2.
Which metric measures the percentage of followers who engage with a post?
3.
What does a high bounce rate on a landing page indicate?
4.
What is the main purpose of negative keywords in Google Ads?
5.
What does UGC stand for in social media?
6.
What does an email "open rate" indicate in email marketing?
7.
Which type of Meta ad objective is best for increasing online sales?
8.
What does Quality Score measure in Google Ads?
9.
Which algorithm helps Google process voice search queries?
10.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
11.
What is the primary objective of running a Meta lead generation ad campaign?
12.
Which of the following is a mandatory step when setting up a Facebook Business Account?
13.
Which of the following metric is used for tracking the status of email marketing?
14.
What is the ideal aspect ratio for an Instagram Reel?
15.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
16.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
17.
What does the “Auction Insights” report in Google Ads provide?
18.
What is a Facebook Pixel?
19.
What is the main purpose of using a lookalike audience in Meta Ads?
20.
What is segmentation in email marketing?
21.
What is the maximum character limit for a Twitter post (as of 2024)?
22.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
23.
What does a “canonical tag” indicate to search engines?
24.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
25.
Which of the following allows you to view detailed data on your Meta campaign performance?
26.
What is the maximum recommended length for a meta title?
27.
A video ad’s skip rate is high. How do you optimize the ad?
28.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
29.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
30.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
31.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
32.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
33.
What is the maximum number of headlines allowed in a Responsive Search Ad?
34.
Which of these elements is crucial for optimizing a GMB profile?
35.
What is the primary reason for a page not being indexed?
36.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
37.
What is the main benefit of a Google My Business listing?
38.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
39.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
40.
What is the "Disallow" directive in robots.txt used for?
41.
What does the robots.txt file do?
42.
Which bidding strategy focuses on getting the most conversions within a budget?
43.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
44.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
45.
What does the term “Zero-Click Searches” refer to?
46.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
48.
What action is required if your Facebook ad account gets disabled?
49.
Which tag is essential for optimizing images on a webpage?
50.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
