1.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
2.
Which of these elements is crucial for optimizing a GMB profile?
3.
What is the ideal aspect ratio for an Instagram Reel?
4.
Which of the following helps create a consistent online brand identity?
5.
Which Google tool helps identify and fix crawling issues?
6.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
7.
Which tool helps to measure the effectiveness of a Meta ad campaign?
8.
Which of the following is a mandatory step when setting up a Facebook Business Account?
9.
What action is required if your Facebook ad account gets disabled?
10.
Which tag is essential for optimizing images on a webpage?
11.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
12.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
13.
What is the main purpose of using a lookalike audience in Meta Ads?
14.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
15.
What is meant by Impression Share?
16.
Which of the following improves a business's online credibility the most?
17.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
18.
What does Quality Score measure in Google Ads?
20.
What does the term "NAP" stand for in online business listings?
21.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
22.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
23.
What is the main purpose of negative keywords in Google Ads?
24.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
25.
What is the purpose of the Google Hummingbird update?
26.
What does an email "open rate" indicate in email marketing?
27.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
28.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
29.
A video ad’s skip rate is high. How do you optimize the ad?
30.
Which of the following allows you to view detailed data on your Meta campaign performance?
31.
Which of the following metric is used for tracking the status of email marketing?
32.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
33.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
34.
What does a “canonical tag” indicate to search engines?
35.
What is the primary objective of running a Meta lead generation ad campaign?
36.
What does the robots.txt file do?
37.
What is the "Disallow" directive in robots.txt used for?
38.
What is the maximum character limit for a Twitter post (as of 2024)?
39.
Which metric measures the percentage of followers who engage with a post?
40.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
41.
What does the “Auction Insights” report in Google Ads provide?
42.
What does a high bounce rate on a landing page indicate?
43.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
44.
What does UGC stand for in social media?
45.
Which algorithm helps Google process voice search queries?
46.
Which of the following is a common mistake in social media marketing?
47.
Which of the following keywords indicates a navigational intent ?
48.
What is the primary goal of technical SEO?
49.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
50.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
