1.
Which bidding strategy focuses on getting the most conversions within a budget?
2.
What is segmentation in email marketing?
3.
What does a “canonical tag” indicate to search engines?
4.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
5.
What is the ideal aspect ratio for an Instagram Reel?
6.
What is the purpose of the Google Hummingbird update?
7.
What is the primary reason for a page not being indexed?
8.
What is a Facebook Pixel?
9.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
10.
What is the maximum character limit for a Twitter post (as of 2024)?
11.
Which tag is essential for optimizing images on a webpage?
12.
What is meant by Impression Share?
13.
Which of the following helps create a consistent online brand identity?
14.
Which of these elements is crucial for optimizing a GMB profile?
15.
What does the term “Zero-Click Searches” refer to?
16.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
17.
Which metric measures the percentage of followers who engage with a post?
18.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
19.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
20.
Which of the following is a common mistake in social media marketing?
21.
A video ad’s skip rate is high. How do you optimize the ad?
22.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
23.
Which tool helps to measure the effectiveness of a Meta ad campaign?
24.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
25.
What is the maximum number of headlines allowed in a Responsive Search Ad?
26.
Which of the following improves a business's online credibility the most?
27.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
28.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
29.
What is the main purpose of negative keywords in Google Ads?
30.
What is the primary goal of technical SEO?
31.
What does the “Auction Insights” report in Google Ads provide?
32.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
33.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
34.
Which of the following is a mandatory step when setting up a Facebook Business Account?
35.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
36.
Which of the following keywords indicates a navigational intent ?
37.
What is the "Disallow" directive in robots.txt used for?
38.
What does Quality Score measure in Google Ads?
39.
What does an email "open rate" indicate in email marketing?
40.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
41.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
42.
Which of the following metric is used for tracking the status of email marketing?
43.
What does the robots.txt file do?
44.
What is the main purpose of using a lookalike audience in Meta Ads?
45.
Which Google tool helps identify and fix crawling issues?
46.
What is the maximum recommended length for a meta title?
47.
What is the primary objective of running a Meta lead generation ad campaign?
48.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
49.
Which algorithm helps Google process voice search queries?
50.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
