1.
What is the main purpose of using a lookalike audience in Meta Ads?
2.
What is the maximum character limit for a Twitter post (as of 2024)?
3.
Which of the following allows you to view detailed data on your Meta campaign performance?
4.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
5.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
6.
What is the maximum recommended length for a meta title?
7.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
8.
What action is required if your Facebook ad account gets disabled?
9.
What is segmentation in email marketing?
10.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
11.
Which of these elements is crucial for optimizing a GMB profile?
12.
What does the robots.txt file do?
13.
What does the term “Zero-Click Searches” refer to?
14.
What does UGC stand for in social media?
15.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
16.
What is the "Disallow" directive in robots.txt used for?
17.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
18.
What is the main purpose of negative keywords in Google Ads?
19.
What does a high bounce rate on a landing page indicate?
20.
Which bidding strategy focuses on getting the most conversions within a budget?
21.
What is the primary goal of technical SEO?
22.
What is the maximum number of headlines allowed in a Responsive Search Ad?
23.
What is the main benefit of a Google My Business listing?
24.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
25.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
26.
Which of the following is a common mistake in social media marketing?
27.
What is the ideal aspect ratio for an Instagram Reel?
28.
Which tool helps to measure the effectiveness of a Meta ad campaign?
29.
What does the term "NAP" stand for in online business listings?
30.
What is meant by Impression Share?
31.
Which type of Meta ad objective is best for increasing online sales?
32.
A video ad’s skip rate is high. How do you optimize the ad?
33.
Which tag is essential for optimizing images on a webpage?
34.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
35.
Which algorithm helps Google process voice search queries?
36.
Which of the following keywords indicates a navigational intent ?
37.
Which metric measures the percentage of followers who engage with a post?
38.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
39.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
40.
Which of the following improves a business's online credibility the most?
41.
Which Google tool helps identify and fix crawling issues?
42.
What is the primary reason for a page not being indexed?
43.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
44.
What is the purpose of the Google Hummingbird update?
45.
What is the primary objective of running a Meta lead generation ad campaign?
46.
What is a Facebook Pixel?
47.
What does an email "open rate" indicate in email marketing?
48.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
49.
What does a “canonical tag” indicate to search engines?
50.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
