1.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
2.
A video ad’s skip rate is high. How do you optimize the ad?
3.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
4.
What is the primary objective of running a Meta lead generation ad campaign?
6.
What is the maximum recommended length for a meta title?
7.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
8.
What does the term “Zero-Click Searches” refer to?
9.
What does the robots.txt file do?
10.
What is the main purpose of negative keywords in Google Ads?
11.
Which of the following helps create a consistent online brand identity?
12.
Which of the following keywords indicates a navigational intent ?
13.
What is the maximum number of headlines allowed in a Responsive Search Ad?
14.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
15.
Which bidding strategy focuses on getting the most conversions within a budget?
16.
Which metric measures the percentage of followers who engage with a post?
17.
Which type of Meta ad objective is best for increasing online sales?
18.
What does a high bounce rate on a landing page indicate?
19.
What is the primary goal of technical SEO?
20.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
21.
What does an email "open rate" indicate in email marketing?
22.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
23.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
24.
What is segmentation in email marketing?
25.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
26.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
27.
What does the “Auction Insights” report in Google Ads provide?
28.
Which of the following is a common mistake in social media marketing?
29.
What does Quality Score measure in Google Ads?
30.
What action is required if your Facebook ad account gets disabled?
31.
Which tag is essential for optimizing images on a webpage?
32.
Which Google tool helps identify and fix crawling issues?
33.
Which of the following is a mandatory step when setting up a Facebook Business Account?
34.
What does the term "NAP" stand for in online business listings?
35.
Which of the following metric is used for tracking the status of email marketing?
36.
What is the main benefit of a Google My Business listing?
37.
What is the primary reason for a page not being indexed?
38.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
39.
Which of these elements is crucial for optimizing a GMB profile?
40.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
41.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
42.
What is the main purpose of using a lookalike audience in Meta Ads?
43.
What does UGC stand for in social media?
44.
What does a “canonical tag” indicate to search engines?
45.
Which tool helps to measure the effectiveness of a Meta ad campaign?
46.
What is the purpose of the Google Hummingbird update?
47.
What is the maximum character limit for a Twitter post (as of 2024)?
48.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
49.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
50.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
