1.
Which of the following improves a business's online credibility the most?
2.
Which tag is essential for optimizing images on a webpage?
3.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
4.
What is the primary goal of technical SEO?
5.
Which Google tool helps identify and fix crawling issues?
6.
Which of the following allows you to view detailed data on your Meta campaign performance?
7.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
8.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
9.
What does an email "open rate" indicate in email marketing?
10.
Which of the following metric is used for tracking the status of email marketing?
11.
What is the main purpose of using a lookalike audience in Meta Ads?
12.
What does Quality Score measure in Google Ads?
13.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
14.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
15.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
16.
What action is required if your Facebook ad account gets disabled?
17.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
18.
What is segmentation in email marketing?
19.
What does the robots.txt file do?
20.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
21.
What is the purpose of the Google Hummingbird update?
22.
What is the primary reason for a page not being indexed?
23.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
24.
Which of the following is a common mistake in social media marketing?
25.
What does the “Auction Insights” report in Google Ads provide?
26.
Which of the following is a mandatory step when setting up a Facebook Business Account?
27.
Which tool helps to measure the effectiveness of a Meta ad campaign?
28.
What is meant by Impression Share?
29.
What is the ideal aspect ratio for an Instagram Reel?
30.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
31.
What is the maximum number of headlines allowed in a Responsive Search Ad?
32.
What does a high bounce rate on a landing page indicate?
33.
What is a Facebook Pixel?
34.
What does a “canonical tag” indicate to search engines?
35.
What does the term “Zero-Click Searches” refer to?
36.
What is the maximum character limit for a Twitter post (as of 2024)?
37.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
38.
Which algorithm helps Google process voice search queries?
39.
What is the main benefit of a Google My Business listing?
40.
Which of the following keywords indicates a navigational intent ?
41.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
42.
Which of the following helps create a consistent online brand identity?
43.
What is the "Disallow" directive in robots.txt used for?
44.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
45.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
46.
Which metric measures the percentage of followers who engage with a post?
47.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
48.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
50.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
