1.
Which bidding strategy focuses on getting the most conversions within a budget?
2.
Which of the following is a common mistake in social media marketing?
3.
Which algorithm helps Google process voice search queries?
4.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
5.
What does a “canonical tag” indicate to search engines?
6.
Which of these elements is crucial for optimizing a GMB profile?
7.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
8.
What is the main purpose of negative keywords in Google Ads?
9.
What does UGC stand for in social media?
10.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
11.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
12.
What is the primary objective of running a Meta lead generation ad campaign?
13.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
14.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
15.
What is the ideal aspect ratio for an Instagram Reel?
16.
Which metric measures the percentage of followers who engage with a post?
17.
Which Google tool helps identify and fix crawling issues?
18.
What does the term "NAP" stand for in online business listings?
19.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
20.
What is the primary goal of technical SEO?
21.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
22.
What does the term “Zero-Click Searches” refer to?
23.
Which tool helps to measure the effectiveness of a Meta ad campaign?
24.
Which of the following keywords indicates a navigational intent ?
25.
What is the primary reason for a page not being indexed?
26.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
27.
What does Quality Score measure in Google Ads?
28.
What is segmentation in email marketing?
29.
Which type of Meta ad objective is best for increasing online sales?
30.
A video ad’s skip rate is high. How do you optimize the ad?
31.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
32.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
33.
What action is required if your Facebook ad account gets disabled?
34.
Which of the following improves a business's online credibility the most?
35.
What is the main benefit of a Google My Business listing?
36.
Which of the following helps create a consistent online brand identity?
37.
Which tag is essential for optimizing images on a webpage?
38.
What does the “Auction Insights” report in Google Ads provide?
39.
What does the robots.txt file do?
41.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
42.
Which of the following is a mandatory step when setting up a Facebook Business Account?
43.
What is meant by Impression Share?
44.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
45.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
46.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
47.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
48.
What is the "Disallow" directive in robots.txt used for?
49.
What does an email "open rate" indicate in email marketing?
50.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
