1.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
2.
Which of the following is a common mistake in social media marketing?
3.
What does UGC stand for in social media?
4.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
5.
What is the purpose of the Google Hummingbird update?
6.
What is the maximum number of headlines allowed in a Responsive Search Ad?
7.
What is segmentation in email marketing?
8.
Which of the following improves a business's online credibility the most?
9.
Which tool helps to measure the effectiveness of a Meta ad campaign?
10.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
11.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
12.
What is the maximum character limit for a Twitter post (as of 2024)?
13.
What is the primary goal of technical SEO?
14.
What is the primary reason for a page not being indexed?
15.
Which metric measures the percentage of followers who engage with a post?
16.
What does an email "open rate" indicate in email marketing?
17.
Which algorithm helps Google process voice search queries?
18.
Which Google tool helps identify and fix crawling issues?
19.
What does the term “Zero-Click Searches” refer to?
20.
What is the main purpose of negative keywords in Google Ads?
21.
Which of the following metric is used for tracking the status of email marketing?
22.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
23.
What does a “canonical tag” indicate to search engines?
24.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
25.
What is the "Disallow" directive in robots.txt used for?
26.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
27.
A video ad’s skip rate is high. How do you optimize the ad?
28.
What does the robots.txt file do?
29.
Which of the following allows you to view detailed data on your Meta campaign performance?
30.
What is the key difference between user-generated content (UGC) and influencer-generated content (IGC)?
31.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
32.
Which of the following helps create a consistent online brand identity?
33.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
34.
What is meant by Impression Share?
35.
Which of the following is a mandatory step when setting up a Facebook Business Account?
36.
You are seeing "Learning Limited" on your ad set. What could be the best solution?
37.
What is the ideal aspect ratio for an Instagram Reel?
38.
Which of these elements is crucial for optimizing a GMB profile?
39.
What is the primary objective of running a Meta lead generation ad campaign?
40.
Which of the following keywords indicates a navigational intent ?
41.
What action is required if your Facebook ad account gets disabled?
42.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
43.
Which type of Meta ad objective is best for increasing online sales?
44.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
45.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
46.
Which bidding strategy focuses on getting the most conversions within a budget?
47.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
48.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
49.
What does a high bounce rate on a landing page indicate?
50.
What is a Facebook Pixel?
