1.
What is the maximum character limit for a Twitter post (as of 2024)?
2.
What does Quality Score measure in Google Ads?
3.
Which of these elements is crucial for optimizing a GMB profile?
4.
A business wants to target a local audience within 5 km of its store. What is the best targeting method?
5.
What is the "Disallow" directive in robots.txt used for?
6.
What is the most effective way to improve the ranking of a local keyword like "Digital marketing expert in Kerala"?
7.
Which tool is most suitable for conducting a detailed backlink analysis and competitive analysis?
8.
Which of the following is a mandatory step when setting up a Facebook Business Account?
9.
Your campaign shows low impressions despite sufficient budget. What’s a likely cause?
10.
What is a Facebook Pixel?
11.
What is the primary objective of running a Meta lead generation ad campaign?
12.
What does the term "NAP" stand for in online business listings?
13.
What is meant by Impression Share?
14.
What is the primary goal of technical SEO?
15.
What does a “canonical tag” indicate to search engines?
16.
You’re running a retargeting campaign, but the audience size is too small. What should you do?
17.
Your client asks why their site isn’t ranking for a targeted keyword despite having optimized content. You check and find the page has a noindex tag. What should you do?
18.
Which Google tool helps identify and fix crawling issues?
19.
Which feature in Mailchimp helps to test the performance of two different subject lines in email marketing?
20.
What is the main purpose of using a lookalike audience in Meta Ads?
21.
Which of the following is a common mistake in social media marketing?
22.
Which of the following metric is used for tracking the status of email marketing?
23.
A client’s website is experiencing slow page load times. What optimization technique would you prioritize to address this issue?
24.
What is the maximum number of headlines allowed in a Responsive Search Ad?
25.
What is the primary difference between a Facebook Page and a Facebook Ad Account?
27.
Which tag is essential for optimizing images on a webpage?
28.
What is the purpose of the Google Hummingbird update?
29.
What is the ideal aspect ratio for an Instagram Reel?
30.
What does the term “Zero-Click Searches” refer to?
31.
Your client’s ad is receiving clicks but has a low conversion rate. What’s the first thing you analyze?
32.
Your Meta ad has a CTR of 0.2%. What would you prioritize?
33.
What does an email "open rate" indicate in email marketing?
34.
You notice a drop in reach for a well-performing ad. What’s the likely cause?
35.
A competitor’s blog ranks higher for a keyword you’re targeting. After analyzing their content, you find they have 10 high-quality backlinks to their post. What’s your strategy to outrank them?
36.
Which type of Meta ad objective is best for increasing online sales?
37.
Which bidding strategy focuses on getting the most conversions within a budget?
38.
Which of the following helps create a consistent online brand identity?
39.
What is the maximum recommended length for a meta title?
40.
A video ad’s skip rate is high. How do you optimize the ad?
41.
What does a high bounce rate on a landing page indicate?
42.
What does the “Auction Insights” report in Google Ads provide?
43.
You are optimizing a blog post for a long-tail keyword. The content ranks on page 2 of Google. What specific actions can you take to improve its ranking?
44.
Which tool helps to measure the effectiveness of a Meta ad campaign?
45.
What is the main benefit of a Google My Business listing?
46.
Which algorithm helps Google process voice search queries?
47.
What does the robots.txt file do?
48.
A website has multiple pages ranking for the same keywords. What is the most likely SEO issue affecting this website's organic search performance?
49.
What is the main purpose of negative keywords in Google Ads?
50.
Which Google algorithm update focused on rewarding high-quality, well-researched content?
